Branding, Web Design, Copywriting, Communications, CGIs, Animations
Gem Containers needed to revamp their website and brand to appeal to investors and new clients.
Interpretations, first started by looking at the brand and started developing a good understanding of Gems business. We built a simple brand definition and built on that to create key messages. In terms of the corporate identity and logo, we developed the highly recognisable old Gem into a modern contemporary 3D logo which we thoroughly tested on container tanks first before deploying on the website. We helped Gem at every stage of the process by producing initial drafts of the structure and copy of the site, which we were able to agree and then develop as a team.