Concept 13 was entering a new market and saw it as an opportunity to overhaul their brand, communications, and marketing, and came to Interpretations for help. Concept 13's logo had not been updated or reviewed for many years, and the company lacked a clear brand identity. 

Interpretations examined Concept 13's business model and markets and devised a brand identity and definition that could be implemented across all its markets. Having a clear brand definition guided us in developing the ideas and design for the new logo, stand, and animation. 


We view your brand as the cornerstone of your marketing and communications efforts. It's the fundamentals that underpin how you talk about the company and its services. It's how you want clients to perceive your business offering, and by understanding what builds client confidence and motivation, we can create a strong brand for any company. By breaking the brand down into four easily manageable and understandable modules and analysing your market, competitors, and business, we build a solid foundation with underlying principles that can be applied to all your communications. 
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Our approach to marketing is based on:-
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ONE  Understanding and reviewing how you get potential clients to see your marketing material, and understanding how you approach new clients and the market you work in. 

TWO Ensuring that your brand messages are clear and compelling when interacting with potential clients, whether on a website, trade stand, or pitch, and that your marketing messages are persuasive and structured to drive results. Building a strong and easily understandable narrative and structure to your marketing presentation, which is "on-brand", is crucial to an effective marketing campaign.

THREE Conversion.

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